Content strategy for teams, brands, and businesses.
An effective content strategy aligns your brand messaging, content, and business goals across all digital platforms
What is content strategy?
Think of content strategy as your guiding policy. It simplifies all of your content efforts. What to say. How it say it. And even when and how often say it.
Content strategy includes:
•User and competitive research
• Messaging strategy
• Brand voice and tone
• Information architecture for internal communications and websites
• Editorial workflows and management plans
Why you need content strategy:
An effective business understands good customer relations means speaking with them beyond the point of sale. Together content marketing, social media, and SEO nurtures this trust, proves your value, and builds brand loyalty.
So whether you're engaging with your community on social media, or simplifying how your team communicates with each other, content strategy sets the tone for how your brand and business communicates across all platforms. It's best to start any marketing or business initiatives with a content strategy in place, but, hell, even I understand this is a luxury. That's why I'll help you build and adapt your content strategy no matter what stage you're in.
Let's bring your content together.
I'm here for you. Shoot me a message about your content challenges and needs.