Helping brands be as human as their audience.
Everyone has a story worth telling. But not everyone tells it well.
I use a content first approach to help brands develop their brand narratives across digital and social media platforms. Making sure their content marketing efforts reach the people who need it most.
So, what do I do?
As 3 Leches Creative I have helped brands tell their stories since 2013. Because having a story isn't enough. The key is in the delivery.
How can I help you?
Research | I'll investigate who your brand and audience are
Narrative Design | I'll adapt brand messaging strategy across platforms
Content Strategy | I'll setup, manage, & streamline your content creation work flow and procedures
Content Creation | I can write and design for content across platforms
Community Engagement | I continue the conversations your content sparks

I set your content marketing plan up for success. Whether you want me along for the rest of the ride or not.
Who do I partner with?
Past industries include finance, government, the arts, sports, education, startups, and more.
I turn complicated subjects into digestible stories. So people not only understand what you're saying – they look forward to it. 
Have a brand with something to say? Let's chat.
Who am I?
Hey there. I'm Michael Rodríguez, owner and principal content strategist of 3 Leches Creative – a New York City based (but Austin, Texas born) content strategy shop. My background in journalism, advertising, and creative strategy has helped me to support and lead content marketing efforts for startups, agencies, small business, and more.
These days, I lead strategy on every project for clients in Texas and New York City.
Let's bring your content together.
I've got your back. So shoot me a message about your content challenges and needs.
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